Bicycle
Bicycle influencers and content creators.
Cyclists who film what they ride, on road, gravel or mountain bike. Every piece of content goes through you before publication.
Formats
What they film.
- Long rides on video
- From start to finish, the gear appears in use, over the kilometres, without a sales pitch.
- Component tests
- Tyres, saddle, drivetrain, brakes: tried for weeks, with a verdict on what wore out.
- Workshop
- Derailleur adjustment, brake bleeding, tubeless set-up: gestures the audience repeats at home.
- Same-route comparisons
- Two tyres or two wheelsets, the same loop, the same day: the difference is shown, not told.
What to require
What your brief should demand.
- The right practice
- A downhill rider does not sell road bib shorts.
- A helmet on screen
- On every shot where the bike is moving, adults included.
- Dated evidence
- Screenshots of statistics per platform, reviewed during the selection interview.
- Familiar gear
- A creator who rides their own bike, not a parade of test bikes.
Who invests
The brands that work with them.
- Bicycle makers
- Road, gravel, mountain bikes, e-bikes.
- Components and wheels
- Drivetrains, brakes, wheels, tyres, suspension.
- Clothing and protection
- Bib shorts, jackets, helmets, gloves, knee pads.
- Destinations and organisers
- Regions, sportives, bike parks, trade shows.
Questions
Your questions.
Road, gravel or mountain bike?
Each has its own public. The catalogue is sorted by practice, and the brief names the one you want.
Can a creator test an e-bike?
Yes, with a creator who already rides assisted. Say so in your request.
Your next product, on real roads and trails.
Tell us your product and your dates. Selection and firm quote within 48 business hours.