Gravel
Gravel influencers and content creators.
Cyclists who load their gravel bike, follow a GPS track and tell the trip in episodes. Routes open to bikes, nights spent within the rules, content approved before publication.
Formats
What they film.
- A bikepacking trip in episodes
- The loaded start, the stages, the night, the verdict: your product travels from the first day to the last.
- Long-term bag tests
- Waterproofing, mounting, rubbing on the frame: what held up after several trips.
- Tyre tests
- Dry, muddy, rocky, then the road between two tracks: rolling speed, grip, punctures.
- A route with commentary
- The track, water points, stops, sections to avoid: a format a destination can reuse.
What to require
What your brief should demand.
- A route open to bikes
- Every section checked: no private track without permission, no closed path.
- A lawful night
- Accommodation or permitted wild camping, named in the brief. No fires in the forest.
- Helmet and lights
- A helmet on every shot where the bike moves; lights on as soon as daylight fades.
- Real mileage
- A product proven over several rides and at least one loaded trip, not posed for the photo.
Who invests
The brands that work with them.
- Gravel bike makers
- Aluminium, steel, carbon or titanium frames; production bikes and custom framebuilders.
- Bikepacking luggage
- Frame, saddle and handlebar bags, fork cages.
- Tyres and wheels
- Wide tyres, tubeless set-up, wheels, repair kits.
- Destinations
- Tourist offices, regions, regional nature parks, places to stay.
Questions
Your questions.
What is bikepacking?
Self-supported cycle touring, with bags fixed to the frame, under the saddle and on the handlebars, without racks. The bike stays light enough for tracks: a weekend or several weeks, nights indoors or under canvas.
Can a tourist office work with a gravel creator?
Yes. It brings the tracks, villages and stops; the creator rides the route, tells it in episodes and shares a GPS track the audience can follow. The contract sets the deliverables and photo usage rights. Hosted nights remain a commercial collaboration, disclosed as such.
Your product, packed for the trip.
Tell us your product and your dates. Selection and firm quote within 48 business hours.