Road cycling
Road cycling influencers and content creators.
Cyclists who film their rides, their training and their sportives, helmet fastened, never more than two abreast. Selected by interview, bound by a mission contract.
Formats
What they film.
- Wheel tests
- The same loop ridden on two wheelsets: climb, descent, crosswind, and what really changes.
- Preparing for a sportive
- A series from entry to finish line: training, bike set-up, feeding on the move.
- Training with commentary
- A power meter session, the data on screen and what it says about form.
- Kit reviews
- Groupset, saddle, computer or helmet: fitted, adjusted, then ridden for weeks before a verdict.
What to require
What your brief should demand.
- A fastened helmet
- On every riding shot, whatever the cyclist’s age.
- Two abreast at most
- Then single file as soon as a vehicle approaches: the group on film follows the highway code.
- Proven riding
- A log of rides covering a whole season, in a training app or a notebook.
- Untouched data
- Watts, speed, climbing: what appears on screen comes from the ride filmed.
Who invests
The brands that work with them.
- Road bike makers
- Endurance, aero or climbing bikes, in carbon or aluminium.
- Wheels and components
- Wheels, groupsets, tyres, saddles, handlebars and pedals.
- Sensors and electronics
- Power meters, GPS computers, smart trainers, lights.
- Clothing and protection
- Bib shorts, jerseys, rain jackets, shoes, helmets, glasses.
Questions
Your questions.
Can a group be filmed on an open road?
Yes: two abreast at most, single file when a car wants to pass, helmets fastened. Shots of a wider group belong on a closed-road event or a closed cycling circuit.
When should a road product launch?
In step with sportive preparation: nutrition and training tools during the winter build-up, wheels and tyres before the first events, smart trainers and thermal clothing from the autumn.
Your next product, on real climbs.
Tell us your product and your dates. Selection and firm quote within 48 business hours.